Our ability to communicate quickly and effectively is more valued than ever before. If you use twitter, you know the limit of 140 characters and that all texting and social media require brevity--Driven by our shorter attention spans and our multi-tasking lives. We can futilely bemoan this inexorable trend toward speed and all of dire consequences. But we all agree on one thing, we want people to make their point. What are you trying to say?, and spit it out! :) We want people to articulate their thought with a bit of substance and a little style, right?
The issue here is not just attention spans, it is our choices. As I say all the time--we have more choices and less time. So if you do not say something interesting quickly, people will shift their precious bandwidth to something that is more engaging. Imagine the challenge facing older middle school teachers today who don't have a Facebook page and never played a video game since Pac Man--and their up hill attempts to sustain interest in the curricula from a group born and bred on social media--WHEW!
All learning is going through massive change, especially outside of the ivy covered walls. More content on college campuses is delivered online than face-to-face. In other words, students can take more of their classes from their dorm room than in a lecture hall! The real and interesting change is occurring in training workshops, presentations, conferences, and informal education. Generically called "flash learning". Delivering interesting and compelling content in very compressed and often structured chunks. There are many movements, organized systems and events that feature and celebrate this form of learning. Consider the following:
- Ignite--5 year old global event where you have 5 minutes to present your thought/idea/theory. 15 seconds for every powerpoint slide, auto advanced. You have a max of 20 slides and you have to be well rehearsed.
- TEDtalks--My primary addiction :) TED may have been the inspiration for much of these changes. Started in 1984, TEDtalks have become a worldwide phenomenon with over 11,000 events. In a Tedtalk you are roughly given 3 minutes, 8 minutes or 18 minutes to make your presentation with or without slides, no auto advance requirements.
- PechaKucha--Developed in Japan by architects and designers to share ideas. Literally translated as "chit chat". Like Ignite you have 20 slides and 20 seconds, auto advanced. So, thre are 6 mins and 40 seconds max to do your thang.
- Fast pitches--Los Angeles Social Venture Partners and others developed this program to coach and mentor non-profits on how to pitch their stories to raise money and support. The winners get cash prizes for their orgs. Non-profits are notoriously poor at concisely communicating their mission and their need.
- Lightning talks--Developed in 1997 for techies to share ideas, speakers were given 5 minutes max to convey their newest project or solution.
- Speed Challenges--Just learned about these and I love the idea. This is a timed brainstorming exercise to help individuals in a group. Person with idea, problem, goal gets no more than 2 minutes to say their piece. The group has a max of 2 minutes to clarify and understand the concept. Then the group goes for 5 minutes in generating help, resources, and further ideas. So in 10 minutes you get great feedback and support.
We all understand that the brain can only endure and absorb so much. Brain scientists have shown that 5-7 minutes is our ideal attention span. Think about the length of a song or a poem.
We have heard of, maybe even participated in, speed dating and other networking events that try and accelerate opportunities. Ice breakers are one of these old school devices.
My work on live tv and radio taught me quickly how being clear and fast is essential. Because the opposite is deadly. It always is.
So what does this mean to you and to networking. Everything!!!!
We all have heard of the elevator pitch that originated with the venture capitalists to engage and secure investors in the span of an elevator ride. But today every organization and everybody needs a brief, well thought out message. No matter what you are selling, trying to get a job, pushing a cause, raising money or just trying to make a point.
As Mark Twain said:
"It usually takes more than three weeks to prepare a good impromptu speech."
“I didn't have time to write a short letter, so I wrote a long one instead.”
Nothing replaces preparation, brevity and putting a little of yourself into your communication. It takes a great deal of work to say something that makes a difference.
What is your ignite, PechaKucha, fast pitch, or TEDtalk about yourself or your cause or your idea or your organization?
All of this has to start with knowing who you are and what you want?
I developed the BIT, (brief introductory talk) to focus us on how we even introduce ourselves.
I love flash learning opportunities. I have long believed that if we pay attention and assert ourselves there are moments, events, and people that will teach us and change us in an instant. Life is so fast and we have to see the choices and the chances we get everyday.
Yes, we should slow down. We should savor long walks on the beach, enjoy a good book, and smell the roses along our meandering journey of life, as long as we know what we want and how to articulate it. And did we meet someone on the beach, learn something from the book, or did the sight and scent of the flowers make us think about someone else? How will our experiences advance our learning and our goals to help one another.
Thanks for reading. John