You can have everything in life you want, if you will just help other people get what they want. Zig Ziglar
People who don't understand this quote do not understand the true power of their lives--they do not understand the power of a networking lifestyle. I have met thousands of people who think networking is a process of take and give. For these people they loathe networking because it feels so disingenuous. But Zig has captured it perfectly in his quote. You help other people get what they want first and you get everything. Skeptical?
Networking is always about giving without an expectation.
It's not about you, it is about WE.
It is turning off the most popular radio station in the world WII-FM. What's In It For Me. When that station dominates the thinking process you will never get what you want or you will settle for short term gains that are neither sustainable or rewarding.
We want the same things. We want a sense of purpose. We want health and well-being. We want happiness and fulfilment. We want meaningful relationships. And we want to be financially comfortable.
When we see our selves as helping others, we achieve all of these things. We see our connection to one another. We see that our destinies are tied together. That our purpose, our health, well-being, our relationships and ultimately our financial success is linked. Sure if you just want money this is the worst strategy. Focusing on money first inevitably means that some or all of the other things you want will suffer.
Yes, you should be compassionate to others who have less and you should give generously of your time and resources to others in need. But I am talking about your network. So besides responding to requests for help affirmatively, what do you do to help others--people in your network.
Here are fundamental ways you can help others in your network. Four proactive ways that strengthen your connections. These are habits that the best networkers practice.
- Refer: Send information about potential clients, partners, vendors to your network. Refer people directly to them. Connecting people that can help one another. Everyone is grateful for a warm reference for a service provider. Be the Yelp for your friend network.
- Share: Send your network articles, research, and books that you think will advance their thinking for their businesses, careers, and avocations. Amazon loves me. I send out a couple books a week. Few things can link people like a book that can be shared.
- Compliment/Congratulate: Send notes, posts, and tributes to people for no specific reason except that you were thinking about them. This is more random than birthdays, Xmas and new jobs. Send them a note about good things you have heard or how you refer to them to others. I make dozens of donations every year "in honor of the leadership and commitment of ______"--I send it to the favorite charity of people in my network. People are hungry for compliments, especially from a friend or someone they respect. I was asked in an icebreaker once "who my hero was". I did not hesitate I said the principal at my kids' school. She was a force for good. I later told her what I said. This was twenty years ago. I recently saw her by chance and the first thing she said to me was how much that story meant to her.
- Introduce: One of the most powerful things you can do is introduce people to one another. Not a romantic matchmaker but a connector of human spirits that could help one another. Different than referrals, this is the active process of linking people in your network to one another. One of our roles as networkers is to make the world smaller. So introduce people at receptions, at meetings, and online. Be a connector.
If you go out looking for friends, you're going to find they are very scarce. If you go out to be a friend, you'll find them everywhere. Zig Ziglar
Like everything, your perspective matters most. If you see making friends as a hassle and time consuming and distracting from your real goals, then you will not have complete success. If you see the world as a bunch of potential friends and connections, then you will meet many people and your life will be richer. And when you help those people proactively, then your life will reward you in all the ways you want.
Choose the lifestyle of networking and helping others and you will get everything you want.
Thanks for reading. John